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Scientific Advertising

Autori

Claude C. Hopkins

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4,5(78)Ohodnotiť

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Počet strán: 86 stránok
Čas čítania: 4 hodiny

Viac o knihe

The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.

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Nákup knihy

Scientific Advertising, Claude C. Hopkins

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Rok vydania: 2023
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4,5

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78 Hodnotenie

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Titul: Scientific Advertising
Jazyk: anglicky
Autori: Claude C. Hopkins
Vydavateľ: Qurate Books Private Limited
Rok vydania: 2023
Väzba: mäkká
Počet strán: 86
ISBN13: 9789358987881
Štítky: Náučná literatúra, Podnikanie a ekonómia, Psychológia, Motivácia & Sebarozvoj, Veda, Byznys & Obchodovanie, Písanie, Podnikanie
Hodnotenie: 4,5 z 5
Anotácia: The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.