Scientific Advertising

Autori

Claude C. Hopkins

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4,5(78)Ohodnotiť

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Počet strán: 80 stránok
Čas čítania: 3 hodiny

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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

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Scientific Advertising, Claude C. Hopkins

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Rok vydania: 2010
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4,5

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Titul: Scientific Advertising
Jazyk: anglicky
Autori: Claude C. Hopkins
Vydavateľ: www.snowballpublishing.com
Rok vydania: 2010
Väzba: mäkká
Počet strán: 80
ISBN13: 9781607962366
Štítky: Náučná literatúra, Podnikanie a ekonómia, Psychológia, Motivácia & Sebarozvoj, Veda, Byznys & Obchodovanie, Písanie, Podnikanie
Hodnotenie: 4,5 z 5
Anotácia: Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.