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Scientific Advertising

Autori

Claude C. Hopkins

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4,5(78)Ohodnotiť

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Počet strán: 70 stránok
Čas čítania: 3 hodiny

Viac o knihe

Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.

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Scientific Advertising, Claude C. Hopkins

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Rok vydania: 2018
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4,5

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78 Hodnotenie

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Titul: Scientific Advertising
Jazyk: anglicky
Autori: Claude C. Hopkins
Vydavateľ: IndoEuropeanPublishing.com
Rok vydania: 2018
Väzba: mäkká
Počet strán: 70
ISBN13: 9781604448429
Štítky: Náučná literatúra, Podnikanie a ekonómia, Psychológia, Motivácia & Sebarozvoj, Veda, Byznys & Obchodovanie, Písanie, Podnikanie
Hodnotenie: 4,5 z 5
Anotácia: Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.