Scientific Advertising

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The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.

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Scientific Advertising, Claude C. Hopkins, ---

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Rok vydania: 2015
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Titul: Scientific Advertising
Jazyk: anglicky
Autori: Claude C. Hopkins, ---
Vydavateľ: CreateSpace
Rok vydania: 2015
Väzba: mäkká
ISBN10: 1517038073
ISBN13: 9781517038076
Štítky: Náučná literatúra, Podnikanie a ekonómia, Psychológia, Motivácia & Sebarozvoj, Veda, Byznys & Obchodovanie, Písanie, Podnikanie
Hodnotenie: 4,5 z 5
Anotácia: The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.