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Focusing on the evolution of social marketing practices in the 21st century, this publication offers insights into adapting strategies as our understanding of behavior change progresses. It is packed with effective practices and intelligent strategies, making it a valuable resource for anyone looking to enhance their approach to social marketing.
Nákup knihy
Strategic Social Marketing, Jeff French, Ross Gordon
- Jazyk
- Rok vydania
- 2015
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- (pevná)
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