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Strategic Social Marketing

For Behaviour and Social Change

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  • 576 stránok
  • 21 hodin

Viac o knihe

Focusing on an international perspective, this second edition explores social marketing principles through a strategic and critical lens. It emphasizes the importance of applying marketing techniques to address social issues, providing a comprehensive context that enhances understanding and application of these concepts in real-world scenarios.

Nákup knihy

Strategic Social Marketing, Jeff French, Ross Gordon

Jazyk
Rok vydania
2019
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