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Strategic Social Marketing

For Behaviour and Social Change

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Počet strán
576 stránok
Čas čítania
21 hodin

Viac o knihe

This second edition emphasizes an international perspective on social marketing, presenting its principles through a strategic and critical lens. It highlights the effectiveness of marketing techniques in addressing social issues, encouraging readers to adopt a reflexive approach to apply these concepts in real-world scenarios.

Nákup knihy

Strategic Social Marketing, Jeff French, Ross Gordon

Jazyk
Rok vydania
2019
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