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Viac o knihe
This second edition emphasizes an international perspective on social marketing, presenting its principles through a strategic and critical lens. It highlights the effectiveness of marketing techniques in addressing social issues, encouraging readers to adopt a reflexive approach to apply these concepts in real-world scenarios.
Nákup knihy
Strategic Social Marketing, Jeff French, Ross Gordon
- Jazyk
- Rok vydania
- 2019
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- (pevná)
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