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The strategy and tactics of pricing : a guide to growing more profitably

Autori

Viac o knihe

The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.

Parametre

ISBN
9780136106814
Vydavateľstvo
Prentice-Hall

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Vydanie

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