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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The strategy and tactics of pricing : a guide to growing more profitably
- Jazyk
- anglicky
- Autori
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Vydavateľ
- Prentice-Hall
- Rok vydania
- 2011
- Väzba
- pevná
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.