The strategy and tactics of pricing : a guide to profitable decision making
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Viac o knihe
Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
Nákup knihy
The strategy and tactics of pricing : a guide to profitable decision making, Thomas T. Nagle, Reed K. Holden
- Jazyk
- Rok vydania
- 1995
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- Titul
- The strategy and tactics of pricing : a guide to profitable decision making
- Jazyk
- anglicky
- Autori
- Thomas T. Nagle, Reed K. Holden
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1995
- ISBN10
- 0136693768
- ISBN13
- 9780136693765
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.