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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Nákup knihy
Marketing management, Philip Kotler
- Jazyk
- Rok vydania
- 2012
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- Titul
- Marketing management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Rok vydania
- 2012
- ISBN10
- 0273743619
- ISBN13
- 9780273743613
- Kategórie
- Marketing a PR
- Anotácia
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.