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This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
Nákup knihy
Marketing management, Philip Kotler
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Marketing management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2003
- Väzba
- pevná
- ISBN10
- 0130336297
- ISBN13
- 9780130336293
- Kategórie
- Marketing a PR
- Anotácia
- This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.