Parametre
Viac o knihe
This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.
Nákup knihy
Marketing management, Philip Kotler
- Jazyk
- Rok vydania
- 2000
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Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Marketing management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice-Hall
- Rok vydania
- 2000
- ISBN10
- 0130122173
- ISBN13
- 9780130122179
- Kategórie
- Marketing a PR
- Anotácia
- This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.