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This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Nákup knihy
Marketing management, Philip Kotler, Kevin Lane Keller
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
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- Titul
- Marketing management
- Jazyk
- anglicky
- Autori
- Philip Kotler, Kevin Lane Keller
- Vydavateľ
- Pearson International Edition
- Rok vydania
- 2009
- Väzba
- mäkká
- ISBN10
- 0131357972
- ISBN13
- 9780131357976
- Kategórie
- Motivácia a sebarozvoj, Marketing a PR
- Anotácia
- This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.