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This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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- Titul
- Marketing management
- Jazyk
- anglicky
- Autori
- Philip Kotler, Kevin Lane Keller
- Vydavateľ
- Pearson International Edition
- Rok vydania
- 2009
- Väzba
- mäkká
- ISBN10
- 0131357972
- ISBN13
- 9780131357976
- Kategórie
- Motivácia a sebarozvoj, Marketing a PR
- Anotácia
- This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.