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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler, Ronald Turner
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0136034322
- ISBN13
- 9780136034322
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.