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Marketing Management

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Philip Kotler

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4,9(8)Ohodnotiť

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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.

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Marketing Management, Philip Kotler

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Rok vydania: 1997,
Stav knihy: Dobrá
Cena: 2,13 €

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4,9

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Titul: Marketing Management
Jazyk: anglicky
Autori: Philip Kotler
Vydavateľ: Prentice Hall
Rok vydania: 1997
ISBN10: 0132613638
ISBN13: 9780132613637
Štítky: Učebnice, Náučná literatúra, Vysokoškolské učebnice, Podnikanie a ekonómia, Príručky a návody, LGBTQ+, Byznys & Obchodovanie, Ekonómia, Nemecko, Manažment, Marketing a PR, Štúdium, Podnikanie, Odborná literatúra, Podniková ekonomika
Prvé vydanie: 1994
Pôvodný názov: Marketing management
Hodnotenie: 4,9 z 5
Anotácia: The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.