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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
Nákup knihy
Marketing Management, Philip Kotler
- Jazyk
- Rok vydania
- 1997
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 2,43 €
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1997
- Väzba
- mäkká
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Kategórie
- Marketing a PR
- Anotácia
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.