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Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.
Nákup knihy
Narrative Organizations, Christine Erlach, Michael Müller
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Titul
- Narrative Organizations
- Podtitul
- Making Companies Future Proof by Working With Stories
- Jazyk
- anglicky
- Autori
- Christine Erlach, Michael Müller
- Vydavateľ
- Springer Berlin Heidelberg
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 236
- ISBN13
- 9783662614204
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.