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Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.
Nákup knihy
Narrative Organizations, Christine Erlach, Michael Müller
- Jazyk
- Rok vydania
- 2021
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Narrative Organizations
- Podtitul
- Making Companies Future Proof by Working With Stories
- Jazyk
- anglicky
- Autori
- Christine Erlach, Michael Müller
- Vydavateľ
- Springer Berlin Heidelberg
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 236
- ISBN13
- 9783662614235
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.