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Viac o knihe
Focusing on the fundamentals of strategic management, this book offers a comprehensive overview of essential strategy tools and their interactions. It synthesizes key concepts from original literature, making it accessible for readers seeking to grasp the core principles of strategic management effectively.
Nákup knihy
The Quintessence of Strategic Management, Philip Kotler, Roland Berger, Nils Bickhoff
- Jazyk
- Rok vydania
- 2018
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