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Focusing on the essential tools of strategic management, this book offers readers a foundational understanding of the field. It explores the interactions between various strategy tools and synthesizes key concepts from original literature, making complex ideas accessible. Ideal for those looking to grasp the fundamentals of strategic management effectively.
Nákup knihy
The Quintessence of Strategic Management, Roland Berger, Nils Bickhoff, Philip Kotler
- Jazyk
- Rok vydania
- 2014
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