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Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Autori

448 stránok

Viac o knihe

Focusing on the art of questionnaire design, this classic guide has been instrumental for over twenty-five years in helping researchers gather insights into people's attitudes and behaviors. It offers practical strategies and techniques for crafting effective questions, making it an essential resource for anyone looking to collect reliable data through surveys.

Parametre

ISBN
9780787970888
Vydavateľstvo
John Wiley & Sons Inc

Kategórie

Variant knihy

2004, mäkká

Nákup knihy

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