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Storytelling in Organizations

From Theory to Empirical Research

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Kenneth A. Loparo

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Počet strán: 210 stránok
Čas čítania: 8 hodin

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Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.

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Storytelling in Organizations, Kenneth A. Loparo

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Rok vydania: 2009
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Titul: Storytelling in Organizations
Podtitul: From Theory to Empirical Research
Jazyk: anglicky
Autori: Kenneth A. Loparo
Vydavateľ: Springer Nature Singapore
Rok vydania: 2009
Väzba: pevná
Počet strán: 210
ISBN13: 9780230230682
Štítky: Podnikanie a ekonómia
Hodnotenie: 4 z 5
Anotácia: Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.