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Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.
Nákup knihy
Storytelling in Organizations, Kenneth A. Loparo
- Jazyk
- Rok vydania
- 2009
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- (pevná)
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- Titul
- Storytelling in Organizations
- Podtitul
- From Theory to Empirical Research
- Jazyk
- anglicky
- Autori
- Kenneth A. Loparo
- Vydavateľ
- Springer Nature Singapore
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 210
- ISBN13
- 9780230230682
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.