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Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.
Nákup knihy
The Evolutionary Bases of Consumption, Gad Saad
- Jazyk
- Rok vydania
- 2007
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- (pevná)
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- Titul
- The Evolutionary Bases of Consumption
- Jazyk
- anglicky
- Autori
- Gad Saad
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 360
- ISBN13
- 9780805851496
- Kategórie
- Psychológia
- Anotácia
- Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.