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The Evolutionary Bases of Consumption

Autori

Gad Saad

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4,0(47)Ohodnotiť

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Počet strán: 360 stránok
Čas čítania: 13 hodin

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Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.

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The Evolutionary Bases of Consumption, Gad Saad

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Rok vydania: 2007
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47 Hodnotenie

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Titul: The Evolutionary Bases of Consumption
Jazyk: anglicky
Autori: Gad Saad
Vydavateľ: Taylor & Francis
Rok vydania: 2007
Väzba: pevná
Počet strán: 360
ISBN13: 9780805851496
Štítky: Náučná literatúra, Podnikanie a ekonómia, Psychológia, Motivácia & Sebarozvoj, Veda, Ekonómia, Evolúcia
Hodnotenie: 3,95 z 5
Anotácia: Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.