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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autori

Johannes Robier

Parametre

Počet strán: 132 stránok
Čas čítania: 5 hodin

Viac o knihe

Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.

Vydanie

Nákup knihy

UX Redefined, Johannes Robier

Jazyk
Rok vydania: 2016
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Titul: UX Redefined
Podtitul: Winning and Keeping Customers with Enhanced Usability and User Experience
Jazyk: anglicky
Autori: Johannes Robier
Vydavateľ: Springer International Publishing
Rok vydania: 2016
Väzba: mäkká
Počet strán: 132
ISBN13: 9783319370569
Štítky: Podnikanie a ekonómia, Psychológia
Anotácia: Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.