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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autori

Johannes Robier

Parametre

Počet strán: 132 stránok
Čas čítania: 5 hodin

Viac o knihe

Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.

Vydanie

Nákup knihy

UX Redefined, Johannes Robier

Jazyk
Rok vydania: 2015
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Titul: UX Redefined
Podtitul: Winning and Keeping Customers with Enhanced Usability and User Experience
Jazyk: anglicky
Autori: Johannes Robier
Vydavateľ: Springer International Publishing
Rok vydania: 2015
Väzba: pevná
Počet strán: 132
ISBN13: 9783319210612
Štítky: Podnikanie a ekonómia, Psychológia
Anotácia: Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.