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Knowledge-Based Marketing
The 21st Century Competitive Edge
Autori
Viac o knihe
Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.
Nákup knihy
Knowledge-Based Marketing, Ian Chaston
- Jazyk
- Rok vydania
- 2004
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- Titul
- Knowledge-Based Marketing
- Podtitul
- The 21st Century Competitive Edge
- Jazyk
- anglicky
- Autori
- Ian Chaston
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 288
- ISBN13
- 9781412900034
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.