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Knowledge-Based Marketing

The 21st Century Competitive Edge

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Počet strán
288 stránok
Čas čítania
11 hodin

Viac o knihe

Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.

Vydanie

Nákup knihy

Knowledge-Based Marketing, Ian Chaston

Jazyk
Rok vydania
2004
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