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Viac o knihe
Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.
Nákup knihy
Knowledge-Based Marketing, Ian Chaston
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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