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Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses that enhance understanding. Each chapter is structured with clear objectives, real-world case studies, practitioner perspectives, and engaging exercises. Additionally, it offers an online instructor's resource, making it a comprehensive guide for both students and professionals looking to master crisis communication strategies.
Nákup knihy
Crisis Communication, Alan Jay Zaremba
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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Doručenie
- V rámci SR doručíme do 2 pracovných dní
Platobné metódy
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- Titul
- Crisis Communication
- Podtitul
- Theory and Practice
- Jazyk
- anglicky
- Autori
- Alan Jay Zaremba
- Vydavateľ
- Routledge
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 256
- ISBN13
- 9780765620514
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses that enhance understanding. Each chapter is structured with clear objectives, real-world case studies, practitioner perspectives, and engaging exercises. Additionally, it offers an online instructor's resource, making it a comprehensive guide for both students and professionals looking to master crisis communication strategies.