Kniha momentálne nie je na sklade
Crisis Communication
Theory and Practice
Autori
256 stránok
Viac o knihe
Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses to illustrate key concepts. Each chapter is structured with clear objectives, a relevant case study, a practitioner perspective, and exercises to reinforce learning. Additionally, it offers online resources for instructors, making it a comprehensive guide for understanding and implementing crisis communication strategies.
Variant knihy
2010, mäkká
Nákup knihy
Akonáhle sa objaví, pošleme vám e-mail.