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Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses to illustrate key concepts. Each chapter is structured with clear objectives, a relevant case study, a practitioner perspective, and exercises to reinforce learning. Additionally, it offers online resources for instructors, making it a comprehensive guide for understanding and implementing crisis communication strategies.
Nákup knihy
Crisis Communication, Alan Jay Zaremba
- Jazyk
- Rok vydania
- 2010
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- Titul
- Crisis Communication
- Podtitul
- Theory and Practice
- Jazyk
- anglicky
- Autori
- Alan Jay Zaremba
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 256
- ISBN13
- 9780765620521
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses to illustrate key concepts. Each chapter is structured with clear objectives, a relevant case study, a practitioner perspective, and exercises to reinforce learning. Additionally, it offers online resources for instructors, making it a comprehensive guide for understanding and implementing crisis communication strategies.