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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, Robbie Kellman Baxter
- Jazyk
- Rok vydania
- 2015
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- (pevná)
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- Titul
- The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Jazyk
- anglicky
- Autori
- Robbie Kellman Baxter
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 2015
- Väzba
- pevná
- ISBN10
- 0071839321
- ISBN13
- 9780071839327
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.