Parametre
Kategórie
Viac o knihe
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Principles of marketing
- Jazyk
- anglicky
- Vydavateľ
- Pearson Education Limited
- ISBN10
- 1292269561
- ISBN13
- 9781292269566
- Kategórie
- Marketing a PR
- Anotácia
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.