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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Skladom máme celkom knihy Principles of Marketing (2001).
Nákup knihy
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 2,11 €
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- Titul
- Principles of Marketing
- Jazyk
- anglicky
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2001
- Väzba
- mäkká
- ISBN10
- 0273646621
- ISBN13
- 9780273646624
- Kategórie
- Marketing a PR
- Anotácia
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.