Your Own Terms

Viac o knihe

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive--and the strategy backfires. No wonder most women hate negotiating.In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can: • Control how they are perceived • Eliminate self-sabotaging beliefs and behaviors • Discover their personal negotiation style • Envision the ideal outcome and map backwards • Build leverage • Understand an opponent's approach and adjust theirs in response • Deploy persuasion and redirection tactics • And much more Set the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms--and open doors they never knew were shut.