The Marketing Planner

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Malcolm McDonald is internationally renowned for his writing, lecturing and consulting on marketing planning. In this practical book he distils the essence of this vital subject for the busy marketing manager. Packed with relevant examples the book covers all the key concepts and analytical techniques.A practical, no-nonsense approach to marketing planning is what this book achieves. McDonald encapsulates the key marketing planning concepts, the significant analytical techniques and a wide range of examples to present a concise but comprehensive book. Key *hands-on approach to planning *clear and concise text *practical examples throughout *well illustrated *application of clear techniques *case studies.Practical, no-nonsense approach to marketing planningMalcolm McDonald is an internationally renowned authorCIM branding