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Parametre
Viac o knihe
Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
Nákup knihy
Advertising and Promotion, George E. Belch, Michael A. Belch
- Vyradené z knižnice
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 8,21 €
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.