Parametre
- Počet strán
- 796 stránok
- Čas čítania
- 28 hodin
Viac o knihe
This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.
Nákup knihy
Strategic Brand Management, Kevin Lane Keller
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (pevná)
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