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Strategic Management and Competitive Advantage. Concepts and Cases

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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly

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Rok vydania
2006
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3,59 €

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