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Knihobot
1/5

Event Marketing

Autori

Viac o knihe

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Parametre

ISBN
9780471401797
Vydavateľstvo
Wiley

Kategórie

Variant knihy

2002, pevná

Nákup knihy

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