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Viac o knihe
In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.
Nákup knihy
Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules, Karl-Hermann Simon
- Jazyk
- Rok vydania
- 2023
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- (pevná)
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