Viac o knihe
Widely adopted by lecturers and professionals, this second edition now includes a new chapter on Internet marketing and new IMC sections covering the benefits, the barriers and ten golden rules towards IMC.
Nákup knihy
Marketing Communications an Integrated Approach, R. P. Smith
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (mäkká)
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