Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Autori
Viac o knihe
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how
Variant knihy
2004, pevná s prebalom
Nákup knihy
Kniha momentálne nie je na sklade.