The Bridge

The book delves into the evolution of art and design from the 1st millennium to the present, emphasizing "commercial persuasion." It highlights the interplay between creative professionals and market managers, advocating for mutual understanding of marketing strategies and design principles. Readers will discover the origins of logos, the emergence of branded packaging, and the immense power of advertising, illustrated through examples like high-stakes Super Bowl commercials. This engaging exploration offers valuable insights into the historical and contemporary significance of branding and marketing.