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This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.
Nákup knihy
The Achievement Motive, David C. McClelland
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Achievement Motive
- Jazyk
- anglicky
- Autori
- David C. McClelland
- Vydavateľ
- Martino Fine Books
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 412
- ISBN13
- 9781614278238
- Kategórie
- Psychológia
- Anotácia
- This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.