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Exploring the intersection of traditional television and emerging digital platforms, this book delves into how television content has adapted and extended to the internet and mobile devices. It analyzes the implications of these changes on branding and audience engagement, offering insights into the evolving landscape of media consumption.
Nákup knihy
Branding Television, Catherine Johnson
- Jazyk
- Rok vydania
- 2011
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Doručenie
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- Titul
- Branding Television
- Jazyk
- anglicky
- Autori
- Catherine Johnson
- Vydavateľ
- Taylor & Francis
- Vydavateľ
- 2011
- Väzba
- mäkká
- Počet strán
- 206
- ISBN13
- 9780415548434
- Kategórie
- Spoločenské vedy, Dejiny / História
- Anotácia
- Exploring the intersection of traditional television and emerging digital platforms, this book delves into how television content has adapted and extended to the internet and mobile devices. It analyzes the implications of these changes on branding and audience engagement, offering insights into the evolving landscape of media consumption.