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Brand Machines, Sensory Media and Calculative Culture

Autori

224 stránok

Viac o knihe

The book critically examines the interplay between consumer participation and algorithmic media platforms in modern advertising. It explores how brands leverage media devices to shape and influence human behavior within an interconnected digital landscape, highlighting the implications of this dynamic for audience engagement and the broader advertising industry.

Parametre

ISBN
9781137496553
Vydavateľstvo
Palgrave Macmillan UK

Kategórie

Variant knihy

2016, pevná

Nákup knihy

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