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The book critically examines the interplay between consumer participation and algorithmic media platforms in modern advertising. It explores how brands leverage media devices to shape and influence human behavior within an interconnected digital landscape, highlighting the implications of this dynamic for audience engagement and the broader advertising industry.
Nákup knihy
Brand Machines, Sensory Media and Calculative Culture, Sven Brodmerkel, Nicholas Carah
- Jazyk
- Rok vydania
- 2016
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- (pevná)
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