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Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Parametre

Počet strán
256 stránok
Čas čítania
9 hodin

Viac o knihe

Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.

Nákup knihy

Strategic Management and Online Selling, Susanne Royer

Jazyk
Rok vydania
2012
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